| Phase | P(check) | Δ | Attributed cause |
|---|---|---|---|
| Day 1 — link posted | 78.9% | — | Novelty peak. Said "oh sick". |
| Day 2 — first decay | 64.2% | −14.7 | Reacted 👍. Did not open. |
| Day 4 — divergence | 48.1% | −16.1 | Said "yeah I'll look tonight". |
| Day 6 — repost effect | 39.4% | −8.7 | Second link. Net negative. |
| Day 8 — collapse | 24.6% | −14.8 | Scrolled past twice, verified. |
| Day 11 — current | 18.3% | −6.3 | Said "wait what website". |
| Day 30 — projected | 4.1% | −14.2 | Asymptotic floor. Trip has happened. |
| Predictor | β | SE | z | p | Sig | Marginal |
|---|
| Behavioural factor | Contribution | Δpp |
|---|
| Intervention | P(check) | Δ | Cost | Verdict |
|---|---|---|---|---|
| Do nothing (baseline) | 18.3% | — | $0 | CONTROL |
| Resend link, no comment | 11.9% | −6.4 | $0 | HARMFUL |
| Resend + "look at the food page" | 29.7% | +11.4 | $0 | BEST AVAILABLE |
| Tag directly in group chat | 26.1% | +7.8 | social cap. | MARGINAL |
| Claim a bug only he can find | 41.2% | +22.9 | trust | ETHICS FLAG |
| Physically hand him the phone | 88.4% | +70.1 | dignity | ONLY OPTION |
| Phone call | 99.1% | +80.8 | unthinkable | OUT OF SCOPE |